About Us
Aliance Middle East provides service for two categories of clients: Brands and Investors. We support the brands to develop, to improve, to market, to implement and to franchise their concept. We assist the investors to select the right investment products and build a solid assets portfolio, and to manage it. Aliance Middle East – Bridging Experts The Aliance Group provides a comprehensive support for brand development. Creative hard work of your brand deserves the very best opportunities for maximisation of its potential. Be it the stage of creative development, funding or promotion; Aliance Middle East with its bespoken, ethically operated confidential brand development services, offers you the platform to realise sustainable success. Aliance Middle East dynamic experience and knowledge of the United Arab Emirates market, ensures your brand will align with the cultural spirit of the Region. Aliance Middle East Team ethos of proactive efficiency ensures inspirational support and leadership along the road of development always engulfing sustainability linked with social responsibility guarantees a triple `P~ bottom line of Planet, People and Profit. Aliance Middle East covers projects in Middle East (UAE, KSA, Bahrain, Qatar, Oman, Kuwait, Jordan, Syria, Egypt, Iran, Irak, Turkey) Asia (China, Vietnam, India, Pakistan) Russia / Ukraine / Georgia
Corporate Statement
Our Vision
To develop sustainable business model through entrepreneurship.
Our Mission
Assist clients (SME’s & individuals) to find funds and support to reach their target by connecting them to the right investors and service providers.
Our Core Values
Aliance Middle East strongly believes that the key to success is Sustainability; and Sustainability comes with a well-balanced of sharing, Integrity, Ethics, Fairness, Transparency, Teamwork, Leadership, and Customer Satisfaction and Employee Satisfaction.
Aliance Middle East believes in leading by inspiration.
Aliance Middle East believes that for a company system to last longer, all elements should be interlinked and in perfect symbiosis with the surroundings.
Our Motto
For future generations, for future leaders, for a sustainable future.
Sustainability
The old isolated approach to business is gone. Aliance’s ethos is committed to sustainable practices, within their solutions and in so doing, encompassing all parties within the Client’s Team of employees, suppliers and partners. The three big pillars of guidance envelop ECONOMY with energy, efficiency and savings; SOCIAL with fair trade and corporate social responsibility and ENVIRONMENTAL with considerations for carbon footprints and waste management. There is no alternative to the responsibility factors and you can be assured of having them all incorporated into your solutions. In addition, Aliance is a proud diamond member of the UAE Business Council for Sustainable Development, UAE-BCSD and so is committed to the development of sustainable practices.

Corporate Sustainability
Each aspect and activity of the company needs to be evaluated as a contributor to global pollution
The Green Economy Initiative includes six major fields covering a wide range of legislation, policies, programs and projects.
The first field of green energy consists of a group of programs and policies aimed to promote the production and use of renewable energy and related technologies as well as to promote the use of clean fuel for energy production. It also calls for the work to develop standards and enhance the efficiency of energy consumption in both the public and private sectors.
The second field includes government policies aimed to encourage investments in green economy and to facilitate the production, import, export and re-export of green products and technologies, as well as to work to create job opportunities for citizens in these areas and preparation of national cadres in this field.
The third field of the initiative comes under the title of the green city. It consists of a large group of urban planning policies aimed to preserve the environment and to raise the efficiency of housing and buildings environmentally. It also includes initiatives to promote environment friendly transportation or the so-called sustainable transport. This is in addition to programs designed to purify the air in cities in the UAE to provide a healthy environment for all.
The fourth field consists of means for dealing with the effects of climate change through policies and programs designed to reduce carbon emissions from industrial and commercial sites. It will also promote organic agriculture through a series of incentives at the federal and local levels. It also includes programmes to maintain biodiversity and to protect the ecological balance, wildlife and marine environment in the UAE.
The fifth field of the Green Economy Initiative is called the green life, which involves a set of policies and programs aimed at rationalising the use of water resources, electricity, and natural resources as well as projects to recycle waste generated by commercial or individual uses. It also includes awareness-raising initiatives and environmental education.
The sixth field of the Green Economy Initiative includes development and promotion of green technology, and its first phase of its implementation includes carbon capture and conversion of waste into energy.
Services
Aliance team connects brands to investors, Aliance’s Team of professional advisors will firstly welcome you and then listen. They will enquire and confirm the most viable package of services, to suit your particular requirements. Whether it be assistance in exposure of your brand to investors or investors seeking optimisation on brand returns, Aliance will offer the total package. Aliance’s professional services also include: – Business Plan for Franchise Development. – Investors prospection and introduction. – Viability analysis. – Franchise Model & Contract Advisory. – Investment Brand & Project Advisory. – Financial simulation. – Financing Solution. Brand development is our business and we are here to listen and advise. We look forward to your contact with us and a strong long term business relationship. Aliance’s services is split into three divisions:
Aliance Hotels and Wellness is an independant team built up with experts from Wellness, Hospitality, Retail, Spa and Resorts. Our team is multicultural which allows us to apply the best practice from each part of the world. Our expertise is an alloy from divers segments, namely business analyst, designer, construction, marketing and operation.
From social & corporate meetings to industry-wide conferences, Aliance Events Management offers tailored services in all aspects of event planning and management: Sponsors / Speakers / Venue prospection, moderating event….etc. Whether big or small, domestic or foreign, Aliance Events Management can help make your event incomparable.
One of our role is to manage the assets / investment on the behalf of our client / investors, if they wish us to run their business (franchises / projects) and monitor the operation in certain Domaine: Hotels, Wellness, Franchise concept, F&B, company acquisitions…etc to grow their investment product portfolio. If that is something that your company would like to consider, we would be delighted to explore that option for you.
Clients
Aliance Middle East covers international projects. Our partners work with international brands.
Aliance Hotels & Wellness
| Client | Location |
|---|---|
| Dana Mall | Ajman |
| Bell Vue Hotel | Dubai |
| Capital Towers Spa | Kuwait |
| Kempinski Spa | Bahrain |
| Four Point Sheraton Spa | Mauritius |
| United Square Spa | Abu Dhabi |
| Etihad Airport Lounge Spa | Abu Dhabi |
| Qatar Airways Lounge Spa | Qatar |
| Najwa Resort and Spa | Jordan |
| The Palace Hotel, The Old Town | Dubai |
| Four Seasons Resort | Hawaii |
| Starwood Westin | China |
| Legend International Spa | Malaysia |
| Spa Botanica | Thailand |
Aliance Investment
| Destination |
|---|
| Maldives Resort |
| Cayman Island |
| Capital Towers Spa |
| Brasil – Rio Hills |
| Vietnam Resort |



